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關于定制出版和眾籌出版

熱度0票  瀏覽157次 時間:2016年11月14日 13:50
                                                                       關于定制出版和眾籌出版
受圖書市場的制約,傳統出版社對于作品和作者的要求較為嚴格。對于愛好寫作的普通作者來說,向傳統出版社投稿很難獲得出版機會,于是定制出版和眾籌出版應運而生。

定制化個性出版通常不需要正式書號,不是出版物,所以不進入發行領域,僅僅是作為內部出版物。但是由于出版社的編輯和設計針對作者需求,充分滿足作者對于書籍風格、內容的要求,目前是多數作者出版紀念文集、家庭文集、回憶錄的首選方式。作品數量一般在50本到幾百本,主要是用于作者收藏和饋贈親朋好友。現在是個性張揚的時代,定制出版為每位用戶實現了印書的夢想,可以說是對傳統出版的有益補充。

關于定制出版和眾籌出版

什么是眾籌出版?簡單而言,就是消費者先在網絡平臺上認購某一正式的出版項目,圖書出版發行后,項目發起方予以圖書在內的高價值回報。回報多少,取決于資金支持的高低。

眾籌模式打通了傳統出版的多個封閉環節,將出版徹底推向市場交給讀者,讓作者、讓出版的選題百分百地接受市場的考驗。與此同時,眾籌出版踐行了按需出版的精神,將讀者需要前置化,擺上臺面的需求數字,能夠更好地讓出版方準確預估市場容量,對于出版風險的預判有據可依。還有一個立竿見影的影響是,優質項目可以提前回收可觀的資金,可以看做是商品的預售行為,購買一本書,僅僅是交款的順序不一樣。眾籌出版,在這種前提下,又可以視為一個買賣合同。

對讀者而言,眾籌給了讀者榮譽感,不僅僅是購買了一本書,而且是幫助一本有價值的圖書完成了出版發行,并且取得了應有的眾籌發起方應允的回報。從出版方角度而言,眾籌可在項目啟動前,就先形成作者和讀者、出版社與消費者的互動關系。

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